Performance of Top 5 Reference Apps on iOS in Mexico, Q4 2022

In Q4 2022, the leading reference apps on iOS in Mexico displayed diverse performance metrics. Here's a detailed look at the trends:

Translate Now - AI Translator from Wzp Solutions Lda experienced consistent revenue, starting at approximately $3.8K in late September and fluctuating around $3K to $3.4K in subsequent weeks, ending the quarter at around $3.2K. Weekly downloads showed a slight decline, beginning at 2.7K in late September and decreasing to 2K by the end of December. Active users remained relatively stable, with a peak of 6.3K in mid-November and ending the year at 5.5K.

Dialog - Translate Speech by Maple Media Apps, LLC had a steady weekly revenue around $1.7K to $2K until mid-November, then declined to approximately $1.1K by the end of December. Downloads were low, starting at 376 in late September and decreasing to 117 by the end of the year. Active users also saw a decline from 595 in late September to 244 in late December.

Ancestry: Family History & DNA from Ancestry.com displayed stable weekly revenue, hovering around $1K, with a notable peak at $1.5K in mid-December. Downloads were consistently low, starting at 139 in late September and slightly increasing to 208 by the end of December. Active users showed a gradual increase from 450 in late September to 532 by the end of December.

Hallow: Prayer & Meditation by Hallow, Inc. saw significant fluctuations in revenue, starting at $231 in late September, peaking at $1.4K in mid-December, and ending at $3.8K in late December. Downloads saw a massive spike, starting at 247 in late September and reaching a peak of 22.9K in late November, before settling at 4.3K in late December. Active users mirrored this trend, starting at 697 and peaking at 20.9K in late November, ending the quarter at 8.3K.

MyHeritage: Family Tree & DNA from MyHeritage.com experienced varied weekly revenue, starting at $224 in late September, peaking at $1.3K in mid-December, and ending at $1.1K. Downloads showed modest numbers, starting at 310 and fluctuating throughout the quarter, ending at 314 in late December. Active users began at 1.1K in late September and decreased to 672 by the end of the year.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.